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Around one in four relationships start online now, and among the millennial generation, the number is likely to be even higher.
But as our smartphones become increasingly powerful, fewer of us are dating from behind our desktops, rather turning to the digital devices in our pockets.
Recent years have seen an explosion of dating apps, and there seem to be incredibly niche ones launching every day. For some people, swiping through fellow singles and potential romantic partners is merely a bit of fun and a way to entertain themselves during TV ad breaks.
You then decide whether or not you like the look of a person based on their profile picture and description.
If you're both interested then Tinder's messaging function offers you a virtual private location in which to chat and get to know each other better.
You are then matched with others users based on the artists you both like.
It’s all perfectly simple – you like the Pixies and Suede?